Sheet: Sample 02
Status: Launched
Surface: Web
Cut: Designer's cut

One website

No small print, no queues.

25Kvisitors
6.2%of visitors started onboarding
~1,550onboardings started from the site

Product: one.bancoatlantida.com.sv
Title: UX/UI Analyst
Role: Main designer
Surface: Web, desktop and mobile

A The job

The site has one job: get someone to start the application in the app.

The One card is applied for on a phone, so the website is the step before the first step. It has to make the same promise the app keeps, in the same voice, and then get out of the way.

B The page, top to bottom

01
One line, one action
“Tus finanzas sin fronteras” over a fan of cards, and a single button: download the app. The same action stays in the header on every scroll.
02
Three promises
You choose your benefits. Big benefits with no small print. Everything managed from the app. Each is one short sentence.
03
The card, shown through the app
The credit card is explained beside a real app screen, the approved offer, so the product is seen before it is described.
04
The app and the stores
A second look at the app, with the App Store and Google Play buttons in their own block.
05
Other people's words
Reviews from cardholders, before the site says anything more about itself.
06
Help that reads like help
Articles on everyday tasks: changing a PIN, withdrawing cash, using the loyalty plan.
07
Questions, answered on the page
The first answer is already open. Below it, three ways to reach a person, around the clock.
08
Nothing hidden in the footer
Terms, fees and commissions, loyalty plan rules and resolution statistics are each one click away.