EG Specimen No. 01About
← Index of samples
Sheet
Sample 04
Status
Concept
Surface
Mobile
Cut
Designer's cut

Dermacare

Skincare that starts with understanding, not selling.

Dermacare prototype, Welcome. One promise and one action: get started.
01WelcomeOne promise and one action: get started.
Dermacare prototype, Before the assessment. How long it takes and what its three parts are.
03Before the assessmentHow long it takes and what its three parts are.
Dermacare prototype, Main concerns. Choose up to three, with progress shown.
05Main concernsChoose up to three, with progress shown.
Dermacare prototype, Skin profile. Skin type, primary goal and concerns in order.
07Skin profileSkin type, primary goal and concerns in order.
Dermacare prototype, Product detail. A match score and “Why it's for you” before the price.
09Product detailA match score and “Why it's for you” before the price.
Product
Skin-specialised pharmacy app
Role
Product designer, from research synthesis to design system
Platform
Mobile, iOS and Android
Scope
Skin assessment, results, matched shop and product detail

A The problem

People don't struggle with skincare because they don't care. They struggle because they're overwhelmed.

Dermacare is a concept for a pharmacy that guides before it sells. Most shops treat skin type as one filter and recommend the same best sellers to everyone, which leaves people guessing between marketing and what will work for them.

The idea is to ask first: a short assessment builds a skin profile, and the shop then shows what matches it and says why.

B What I found, what I decided

  1. 01

    Overwhelm kills conversion

    Thousands of products make conflicting claims. Too much choice ends in abandonment or a purchase that is regretted.

    Decision

    Curate first, expand later. Personal matches lead; browsing the whole shop is the second path.

  2. 02

    An assessment is an investment, not friction

    People will give time if each question feels like it has a purpose.

    Decision

    Disclose progressively and teach along the way, so each question explains something while it collects an answer.

C The prototype, 9 screens

Say what it costs before asking

The assessment opens with a time estimate and the three things it will ask for. Nobody starts a questionnaire without knowing how long it is.

Dermacare prototype, Welcome. One promise and one action: get started.
01WelcomeOne promise and one action: get started.
Dermacare prototype, Before the assessment. How long it takes and what its three parts are.
03Before the assessmentHow long it takes and what its three parts are.

Questions that teach

Skin types come with a plain description, so picking one is also learning what it means. Concerns are capped at three, and lifestyle uses labelled scales in place of free text.

Dermacare prototype, Skin type. Each option is described, and “Not sure” is an answer.
04Skin typeEach option is described, and “Not sure” is an answer.
Dermacare prototype, Main concerns. Choose up to three, with progress shown.
05Main concernsChoose up to three, with progress shown.

A profile, then products

The result is a skin profile first: type, goal and concerns in order of priority. Only then does the shop open, already sorted for that profile.

Dermacare prototype, Skin profile. Skin type, primary goal and concerns in order.
07Skin profileSkin type, primary goal and concerns in order.
Dermacare prototype, Shop, matched. The best match leads, with the reason it was chosen.
08Shop, matchedThe best match leads, with the reason it was chosen.

Every match explains itself

A product page leads with how well it matches and why, in three short lines tied to the answers given. The general shop is still there for anyone who wants to browse.

Dermacare prototype, Product detail. A match score and “Why it's for you” before the price.
09Product detailA match score and “Why it's for you” before the price.
Dermacare prototype, Browse a category. Filter, sort and compare products the usual way.
02Browse a categoryFilter, sort and compare products the usual way.

D Principles

  1. 01

    Expertise, accessible

    Dermatological guidance without the jargon.

  2. 02

    Personalisation, transparent

    Always explain why something matches.

  3. 03

    Education, not overwhelm

    Teach while guiding the decision.

  4. 04

    Trust, earned

    Clinical credibility in every interaction.